Our research on pervasive sensing focuses around the concept of Computational Ethnography which borrows the in-depth understanding of activity and people’s behavior from ethnography and anthropology, and combine it with the potential of capturing large sets of rich multimodal data from environmental and body-worn sensors and technology. Through the use of a variety of tracking technology (body-tracking, eye-tracking, social media, etc.) we study human behavior in context and the interaction of individuals with technology.